The brandвЂ™s innovation cycle is set at 18 months out for concepting and 12 months out to put into test and testing for LTOs runs concurrent with core items in a quarterly cycle, giving the menu a dynamic flow. Coming out of concept and into test is a chicken souvlaki dish, launching as a spring 2023 LTO. The Spicy Taco Burger is part of a summer LTO menu that includes a playful Cinnamon Toast-Fried Ice Cream and an elegant Blood Orange Paloma. Yes, itвЂ™s over the top, but itвЂ™s crafted carefully so itвЂ™s packed with great flavors and textures.вЂќ вЂњBurgers do really well for us, and this one is a lot of fun for our guests. On the вЂexploreвЂ™ side, we develop items that might surprise our guests, like Butternut Squash Ravioli with brown butter sauce, which ran on our winter menu, and the Spicy Taco Burger, rolling out as a summer LTO,вЂќ says Carl. вЂњOur core items are staples like nachos and wings. Development of LTOs is a new tactic for Dave & BusterвЂ™s, rolled up under its new вЂњCore and ExploreвЂќ menu strategy.

To achieve culinary excellence bundled with a fun experience, Carl and team took a fresh approach. вЂњBut adding that вЂinspiredвЂ™ piece is important-it wasnвЂ™t fully developed, but now itвЂ™s part of our identity.вЂќ вЂњWeвЂ™re a comfortable place people can go for their favorites,вЂќ he says. вЂњSo we thought about what weвЂ™ve been and where we wanted to go.вЂќ That thinking brought the brand to an вЂњinspired American kitchenвЂќ style of food offered up at Dave & BusterвЂ™s. вЂњIt was clear that our guests wanted that from us,вЂќ says Art Carl, Dave & BusterвЂ™s VP of culinary & beverage R&D. After conducting extensive consumer research over the last few years, Dave & BusterвЂ™s came away with three must-haves for its menu: a culinary identity, fresh ingredients and speed of service.

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